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Cannabis users are more purpose-driven than beer drinkers | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in May
By Christopher Lombardo

Consumers in some possibly surprising categories are more driven by brand purpose than one might expect, but one thing that unites them is the fact that brands need to make sure their talk is backed up by action.

http://strategyonline.ca/2021/05/03/cannabis-users-are-more-purpose-driven-than-beer-drinkers/
 

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